CANNES — Celtra, Annalect and PXP (Fallon) executives highlighted AI’s growing role in streamlining creative workflows, from background removal to predictive asset generation. While AI tools are accelerating ideation and client approvals, panelists emphasized the continued importance of human creativity and craftsmanship. Challenges remain around image quality, talent protection, and IP ownership. Though AI adoption hasn’t yet delivered significant cost savings, it’s enabling teams to focus more on strategic work. Transparency around AI usage in campaigns was deemed essential, especially as the technology rapidly evolves.
Panel: Mastering AI and Automation: Industry Learnings and Strategies for Success
- Erin Simle, Head of Production, PXP (Fallon)
- Andrew Slater, VP, Enterprise Sales, Celtra
- Clarissa Season, Chief Experience Officer, Annalect
- Moderator: Tameka Kee, CIMM
Global Leadership Summit: All Things AI – June 20, 2024
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