Celtics Jaylen Brown launches new performance brand, 741 NBC Sports Boston [Video]

Jaylen Brown’s eventful offseason continued Tuesday with the unveiling of his new sportswear brand, 741.

The Boston Celtics star announced 741’s launch via Instagram and the brand’s official website, 741performance.com. According the press release, Brown “turned down over $50 million in endorsement deals from other major sneaker companies to pursue full ownership and creative control of his own brand.”

“The understanding of ownership and value is what’s important for the next generation of athletes,” Brown said. “It’s time to think different and be different… create new ideas. It’s time to create more value for everyone involved, from athletes to consumers to employees and the communities that support them.”

As for the “741” brand name, there’s a deeper meaning behind the numbers.

Per Complex’s Ben Felderstein, the numbers 7, 4, and 1 “have appeared frequently in (Brown’s) life and represent spiritual awakening, hard work, and new beginnings.”

“741 is more than just a sneaker …