Celebs hit the road in Hyundai’s ‘The Big Trip’ TV series adobo Magazine [Video]

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SYDNEY, AUSTRALIA — Hyundai has launched a seminal integrated brand campaign and prime-time Seven Network TV series, The Big Trip, created by Innocean Australia, FINCH, and Maker Real — a first for the car company.

Following the success of Hyundai’s “Have you tried it” brand campaign in 2022, this next installment is turning an epic road trip from Perth to Sydney into a four-part reality show and brand campaign, putting Hyundai into the homes of millions of Australians, and reimagining the iconic Aussie road trip. Only this time, it’s in electric vehicles and hybrids — from one side of the country to the other. 

At the heart of this campaign is a daring journey that showcases Hyundai’s fleet of electric and hybrid vehicles, including the IONIQ 5 N, Kona Electric, SANTA FE Hybrid, and TUCSON Hybrid N Line, crossing Australia’s stunning landscapes in style. The fully integrated campaign will include an …