Celebrating Milestones: Sleep Countrys New Brand Campaign Unveiled [Video]

Over the past thirty years, Sleep Country has not just sold mattresses, but helped raise awareness among Canadians of the importance of a good night’s sleep for their mental and physical well-being. Throughout the campaign, the brand took a different approach and focused on an authentic character, and a moment of their life filled with emotions that the population can identify with. In order to bring the campaign to life, we follow Emily’s birthdays over the years, from childhood to adulthood, always with a memorable “happy birthday” that begins in bed. The video montage …