HONG KONG — International airline Cathay has paid tribute to Hong Kong’s Paralympians by making trailblazing historic moments visible again in a campaign called “Every Move Counts,” created by Publicis Groupe Hong Kong.
The achievements of Hong Kong’s Paralympians have long been neglected and, therefore, barely recorded — in fact, broadcast networks in Hong Kong first aired the Paralympics only a few years ago, in 2021.
When Cathay realized that many of Hong Kong’s most legendary Paralympic moments were barely witnessed and long forgotten, it set out to tell their stories with a campaign called “Every Move Counts.”
“As the Official Airline Partner of the China Hong Kong Paralympics Committee, Cathay wanted to honor the grit, passion, and sheer talent of our home city’s Paralympics team, who share Cathay’s ‘Move Beyond’ spirit. Just like them, Cathay strives to make every move count, so we launched a campaign to ensure that this year these …