The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
5 Steps to Creating Successful Ads

Cash-Strapped U.S. Farmers Switch to Generic Crop Chemicals, in Blow to Big Manufacturers [Video]

Categories
Global Marketing Strategies

By P.J. Huffstutter and Heather Schlitz

Nov 14 (Reuters) – U.S. farmers struggling with slumping incomes and depressed grain prices have been switching to cheaper generic pesticides and fungicides as they plan for spring planting next year, which market analysts said could hit the bottom lines of agrichemical companies like Bayer.

Signs of these financial impacts are already emerging. Bayer BAYGn.DE shares fell sharply to a 20-year low on Tuesday, after the chemical company warned that weak global agricultural markets and a slumping U.S. farm economy are likely to pressure profits further.

Agrichemical competitors Syngenta, Corteva CTVA.N and the agriculture unit of Germany’s BASF BASFn.DE could also face challenges in the sector, analysts said.

Nearly one-third of all the pesticides and fungicides that Paul Butler uses on his Illinois soybean and corn farm are generic to help him cut costs in a tight year, he said.

Fellow Illinois grain grower Jeff O’Connor is doing the same. “It’s like if …

How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
12 Steps to Create Videos