Case Study: Test, Learn, Rinse, Repeat | Managing Global and Multi-brand Campaigns [Video]

Doing it once is the easy part. How you roll out email marketing, audience segmentation and database management across a portfolio of brands and a variety of countries is a different ball game — and requires a whole lot of testing and learning. Rebecca Herwitt, Kimberly-Clark’s Global CRM Lead, will share how she’s scaling across 10+ brands and dozens of countries to be globally effective and locally efficient.
PRESENTER
Rebecca Herwitt, Global CRM Lead, Kimberly-Clark