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Event Marketing and Sponsorships

Carson Hocevar Secures Blockbuster Sponsorship for 2025 NASCAR Cup Series [Video]

2024 NASCAR Cup Series Rookie of the Year Carson Hocevar has secured a blockbuster sponsorship for the 2025 NASCAR Cup Series. The 20-year-old rising star from Portage, Michigan, successfully renewed his partnership with Zeigler Auto Group, a prominent automotive dealer, promising significant support for his 2025 racing season. This news comes after the driver’s impressive performance and growing prominence in the sport.

The sponsorship agreement will see Zeigler Auto Group as the primary sponsor for eight of Hocevar’s races, beginning with the Daytona 500, one of the most prestigious events in the series. This renewed commitment showcases the faith and enthusiasm that Zeigler Auto Group has in Hocevar’s capabilities and potential for future success.

Aaron J. Zeigler, president and CEO of Zeigler Auto Group, confirmed his excitement about the extended partnership via a press release.

“We are very excited for the 2025 season with Carson and the Spire team. This past year has been …

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