Carrefour and Publicis Conseil bring forth a tastier Christmas in ‘Act for Food’ [Video]

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PARIS, FRANCE — Carrefour is launching its new international Christmas campaign, celebrating the festive season under the dual banner of taste and accessibility.

Broadcast in five countries – Spain, Romania, Belgium, Poland, and France – this campaign is a continuation of Carrefour’s Act for Food initiatives and reaffirms Carrefour’s commitment to food transition for all.

It’s an ideal opportunity to remind people of the importance of enjoying quality products that are accessible to all, and to reinforce the Act for Food campaign, relaunched this year with the slogan ‘We’re all entitled to the best, at the best price’, which takes on its full meaning at Christmas time.

An emotional campaign, close to consumers, placing taste and the brand at the heart of their daily lives. The campaign is based on diverse formats: a 30-second film depicting moments of conviviality around festive tables, short 15-second films dedicated to specific products, a series of posters highlighting …