Carlos Ponce, Brilla Media, Numatec, and Chicano Hollywood Team Up to Launch Minivela Tejano Nation [Video]

LAS VEGAS, Nevada — (Noticias Newswire) — Novela and film star Carlos Ponce, Brilla Media, Numatec, and Chicano Hollywood are partnering to launch Minivela, a digital shorts joint venture that starting in January marks a bold new era for American Latino filmmakers, creators, and advertisers. The announcement was made today in Las Vegas as part of the 26th annual ANA Multicultural Marketing & Diversity Conference that is taking place at the Bellagio.

True to its name, Minivela combines the fast-paced nature of vertical short-form content with the iconic, entertaining essence of the telenovela—a genre created by Latinos. The advertiser-supported Minivelas, – ranging from 10 to 90 minutes – are being developed collaboratively with filmmakers and influencers in English, Spanish, or bilingually, depending on the organic needs of the stories.

“This is a groundbreaking journey that we believe will empower Latino storytellers and drive US Hispanic digital advertising for …