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Sustainability Marketing

Cardboard beds have returned to the Olympics. What do they do? [Video]

Cardboard beds are making a comeback at the 2024 Paris Olympics, in an effort to help make the Games more environmentally friendly — and according to some skeptical athletes, make sure the only sweat Olympians break is on the field.

The now-infamous 100% cardboard bed frames made their Olympic debut at the Tokyo Summer Games in 2021 and athletes again found the recyclable beds in their rooms when they arrived this week at the Olympic Village in Paris.

Athletes in 2021 dubbed the beds “anti-sex,” playing on a long-standing rumor that the Olympic Village is a hotbed for hookups among competitors. But Olympic organizers say that the beds’ true focus is sustainability at the notoriously environmentally harsh event.

“These sustainable beds are 100% made in France and will be fully recycled in France after the Games,” according to a video posted to the Olympics’ official YouTube channel.

The cardboard base’s …

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