CAPTAIN MORGAN IS ENCOURAGING EVERYONE TO SWAP SCREEN TIME FOR QUALITY TIME WITH THE LAUNCH OF NEW GLOBAL CAMPAIGN Marketing Communication News [Video]

‘Thumbs’ celebrates people connecting with their crew in real life

Captain Morgan is today launching its new global through the line campaign, ‘Thumbs’, that encourages people to look up from their screens and connect with friends. In a world of endless scrolling, the campaign celebrates the power of fun and connection that’s created when people get together with their crew in real life.

The new 360 campaign, initially launching in Canada before rolling out to Great Britain, is the next chapter of the brand’s Spice On platform that champions the unique spice that each person brings to the table. With 83% of Gen Z craving in-person interactions¹ but three in four saying they spend more time than they’d like on their phone,² ‘Thumbs’ responds to an ever-growing desire for social connection, using the fun and spice of Captain Morgan to celebrate bonding with friends in the real world.

The new advert heroes a …