How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
12 Steps to Create Videos

CAPP says environmental groups should be held to same anti-greenwashing standards as oil sector [Video]

Categories
Global Marketing Strategies

An oil and gas industry group is calling on the federal Competition Bureau to ensure environmental groups are held to the same truth-in-advertising standards as other sectors under new federal greenwashing rules.

The Canadian Association of Petroleum Producers – which represents the country’s oil and gas companies – said Thursday it has submitted formal recommendations to the bureau, which is in the process of developing guidance around the new legislation.

The federal government passed a law in June that contained an amendment to the Competition Act requiring corporations to be able to provide evidence to support their environmental claims.

The passage of the law sparked a furor from the oil and gas sector. CAPP, as well as the Pathways Alliance oilsands group and a number of individual oil and gas companies, removed environmental content from their websites in response.

Story continues below advertisement

Industry representatives said the legislation effectively silences discussion around climate and …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
5 Steps to Creating Successful Ads