Canva is undertaking an aggressive growth strategy as it looks to “democratize” design software, making it available to professional and non-professional designers alike.
This is according to the platform’s chief customer officer Rob Giglio who says, “We’ve been looking to make design accessible to everyone for a very long time and I feel like we have a massive head start”.
That head start Giglio refers to concerns major competitors like Adobe and Figma. Adobe brought out a product called Adobe Spark in 2016, which was later replaced by Adobe Creative Cloud Express, an an all-in-one design, photo and video editing product in 2021, before rebranding as Adobe Express in 2022. Canva launched with its own mission to make designing easier in 2013.
The two continue to offer similar services, though they compete on features and price: Adobe Express is $9.99 per month for individuals, while Canva Pro comes in at …