Canon Doesn’t Win on Price, Technology, or Public Opinion [Video]

On Tuesday morning, a day before the R1 was announced, I was finalizing our coverage and looking over the materials Canon prepared. “The Canon EOS R1 is Ahead of the Game,” a header in the press release promised. I scratched my head in confusion.

While there are products across Canon’s camera line that I can point to, the most relevant and recent example is the R1. Since it is the flagship — a word Canon selected to describe the new camera, not me — it bears with it the same expectation all flagship cameras do: it must feature the height of technology a company is capable of producing. There are no bars held on a flagship and it stands as the example of what all the other cameras in a line aspire to be.

“Photographers, if …