The Cannes Lions International Festival of Creativity, which began on Monday, June 17, 2024, is shaping up for its biggest year ever, as the advertising industry’s premier event continues to evolve and expand.
Despite initial concerns about the macro environment and potential impacts from recession and geopolitical problems, major partners like Amazon, LinkedIn, TikTok, Meta, and Google have stepped up their involvement, signalling a strong showing for the festival.
“As we came through the spring and the summer, it became obvious that it was going to be a really big Cannes and probably almost certainly the biggest ever,” says Phil Thomas, Chair of Cannes Lions, in this video interview with Beet.TV.
While final numbers are still being tallied, Thomas confirms that registration will definitely increase compared to previous years. The festival continued to accept registrations even as it kicked off.
Sponsorship has also seen significant growth, as evidenced by the …