Can Linking Amazons Grocery Banners to Amazon.com Elevate One-Stop Shopping? [Video]

Amazon is reconfiguring its fulfillment centers to allow Prime members to add goods from Amazon.com, Amazon Fresh, and Whole Foods in one cart to support the ultimate one-stop shopping solution.

In one experiment, Amazon is building its first-ever automated micro-fulfillment center next to a Pennsylvania Whole Foods store to enable the organic grocer’s shoppers to also purchase popular mainstream products from its Amazon Fresh banner and everyday essentials from the Amazon.com platform.

Tony Hoggett, SVP of Worldwide Grocery Stores at Amazon, said in a blog entry that adding a micro-fulfillment center to a Whole Foods location helps customers avoid buying from multiple stores for all their shopping needs.

“Customers shopping at Whole Foods Market today love the high-quality products offered,” he said. “We also know that many customers sometimes visit other stores to complete their shopping list. What if we could eliminate those extra trips without changing the in-store experience our customers …