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Global Marketing Strategies

Can Cleaning Spark Love? CLR’s New Ad Campaign Says Yes [Video]

CHICAGO, Sept. 4, 2024 /PRNewswire/ — CLR Brands™, a leading name in powerful cleaning solutions, is extending its brand platform with an innovative fresh twist that diverges from conventional cleaning product advertising, which typically emphasizes only product benefits. The engaging and relatable new ad campaign underscores the unexpected connection between cleaning and romance, appealing to a modern audience that values both cleanliness and strong relationships.

CLR Brands New Ad Campaign, “So Clean. So Hot.”
CLR Brands New TV Spot

This unique perspective is supported by research showing that 65% of people find their partners more attractive when doing chores1. CLR Brands is leveraging this intriguing fact to illustrate how using its products, like the new Calcium, Lime and Rust trigger spray, can transform an ordinary task into opportunities for fun, shared experiences for couples.

In a market saturated with repetitive messaging, CLR Brands distinguishes itself with a campaign that explores the relationship …

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