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Can AI and Media Be a Power Couple? Only TIME Will Tell [Video]

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Global Marketing Strategies

OpenAI loves the great media handshake. In two notable collaborations, the company partnered with Hearst Media Group and Time Inc to integrate their extensive content into OpenAI’s products, enhancing their utility and reach. 

This will potentially reshape the way information is distributed and consumed. However, it also raises questions about what AI’s growing presence means for the future of the media industry.

As part of the partnership, OpenAI will incorporate Hearst’s content from its brands like the Houston Chronicle, San Francisco Chronicle, Esquire, Cosmopolitan, ELLE, Runner’s World, Women’s Health, and others, into its products. Spanning over 20 magazine brands and 40 newspapers, the deal will enrich ChatGPT’s content with quality lifestyle and wellness content. 

Meanwhile, with Time, the company will get access to its century-old archives to better its responses to user queries. 

“Bringing Hearst’s trusted content into our products elevates our ability to provide engaging, reliable information,” said OpenAI COO Brad Lightcap. This sentiment …

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