Can Acura’s new sales tool help it compete in the US EV market? [Video]

Acura’s new digital experience tool is designed to help reverse slumping sales as its first EV, the ZDX, rolls out to dealers in the US. Can it help Acura compete with EV leaders like Tesla and Rivian?

After launching its first EV, the ZDX, in May, Acura introduced a new way to buy its vehicles as it looks to spark sales in the US.

According to Mike Langel, Acura’s US head of sales, the new digital tool is “redefining the customer experience” as it is being rolled out to dealers nationwide.

Langel told Automotive News that Acura dealers are entering the second phase of training with its new omnichannel digital sales experience tool, ODSX. The next phase will cover 100 dealers across the US, while the first wave included just 15.

“We’re ramping up our EV transition, and at the same time redefining the customer experience for the future with ODSX,” Langel said.

The tool …