It’s a love story for the generations: The oldest whiskey distillery in the world—granted a license in 1608—blended with golf fashion’s prodigal youngling, to create a marriage of groundbreaking tastemakers. For each brand, this partnership marks a first: For Bushmills Irish Whiskey, this is the company’s first trip to the golf apparel space; and for Malbon, this is the first time taking its signature Buckets logo to a spirits icon (though they have waded into the beverage space before with brands like Coca-Cola and Budweiser). The result is a six-piece capsule, which includes two hats, two T-shirts, and one crewneck, plus the highly anticipated leather flask that doubles as a tee holder and can be conveniently attached to a golf bag for easy access. All pieces are intended to amplify the good times; the friendships (and drinks) enjoyed on the course were the main inspiration behind the limited edition collaboration.
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