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Call Her Daddy podcast jumps into the political ring [Video]

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Influencer Marketing

Alex Cooper’s ultra-popular podcast, “Call Her Daddy,” usually features Hollywood celebrities, social media influencers or even therapists to discuss all things friendship, romance and mental health for millions of listeners each week.

This week, Cooper sat down with a not-so-typical guest: Vice President Harris.

“Call Her Daddy” is the top-listened-to podcast among women, according to Spotify, which struck an exclusive deal worth more than $60 million with Cooper in 2021. It’s the second-most-listened-to podcast overall behind Joe Rogan’s “The Joe Rogan Experience” last year and boasts “millions” of “Gen-Z and millennial listeners.”

Cooper’s listeners are mostly women and young voters, according to media research firm Edison Research. Edison confirmed a report that nearly 70 percent of “Call Her Daddy” listeners are women, while more than three-quarters are under the age of 35 and 93 percent of listeners are under age 45.

Nearly half (48 percent) of Cooper’s listening base are Democrats, while about 24 percent are Republicans and 20 percent identify …

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