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California women organize massive shopping event for fire victims [Video]

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Event Marketing and Sponsorships

A group of California women are organizing a free shopping event for Los Angeles fire victims and first responders, rallying dozens of companies to contribute items ranging from clothes to personal care products.

Jessica Lopez, Kelly Lopez, Emily Capretta, Danielle Hutchinson, and Michelle Spears have simultaneously raised $100,000 within a matter of days to help families rebuild their lives.

Four of them, including Jessica Lopez, Kelly Lopez, Emily Capretta, initially joined forces after the Woolsey Fire decimated their community and displaced scores of families. The foursome didn’t have much experience with event planning, but leveraging their knowledge and resources, they provided hot meals, raised $150,000 in funds and helped give families necessary supplies to start over.

CALIFORNIA WILDFIRES: ESSENTIAL PHONE NUMBERS FOR LOS ANGELES-AREA RESIDENTS AND HOW YOU CAN HELP THEM

After several fires erupted across Los Angeles last week, destroying more than 12,300 homes and buildings and leaving at least 16 dead …

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