California lawmakers approved a host of proposals aiming to regulate the artificial intelligence industry, including a bill that requires consent for the use of a dead performer’s likeness for AI-generated digital replicas.
SAG-AFTRA has been pushing for such legislation as a way to help the estates of dead performers maintain some control over “AI-created fakes” and replicas.
The union responded Saturday and called it a win in its ongoing strategy of enhancing performer protections.
The bill is now headed to Gov. Gavin Newsom’s desk. He has until Sept. 30 to sign the proposals, veto them or let them become law without his signature.
Newsom signaled in July he will sign a proposal to crack down on election deepfakes but has not weighed in other legislation.
He warned earlier this summer that overregulation could hurt the homegrown industry. In recent years, he often has cited the state’s budget troubles when rejecting …