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California becomes 2nd state to require parents to save earnings for child influencers [Video]

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Influencer Marketing

California is now the second state in the country to put into law financial protections for teens and children who are featured on social media.

Democratic Gov. Gavin Newsom signed legislation Thursday that mandates parents and guardians set aside in trust accounts a percentage of earnings earned by minors, “featured in monetized online content,” according to the governor’s website.

A second piece of legislation also signed into law Thursday by Newsom expands the Coogan Law – a longtime protection for child actors — to include minors employed as content creators on platforms like YouTube. The law requires at least 15% of minors’ earnings be deposited in a trust for when they turn 18.

Newsom signed the legislation alongside singer Demi Lovato, who started out as a child actor and recently made her directorial debut with “Child Actor,” a documentary on Hulu exploring the highs and lows of growing up in the spotlight in the entertainment industry.

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