Caitlin Clark’s new boss to change her team’s brand to be ‘like Apple’ amid WNBA pros calling its fans racist [Video]

Caitlin Clark has brought so much attention and popularity to the Indiana Fever, that the team’s new president has big ambitions for its brand. 

The Fever’s new president of basketball and business operations, Kelly Krauskopf, said she wants to make the Fever’s brand like the tech company Apple, during her introductory press conference on Tuesday. 

“We have a foundational player in Caitlin Clark, and we’re going to continue to add to that. But I want this team to be a leader in the country and an enduring brand like Apple. We have a real opportunity here,” Krauskopf said. 

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For Krauskopf, Clark’s presence on the team gives the organization a chance to reach a new generation of fans. She plans to be very forward-thinking in terms of who the team will be marketing itself too. She suggested the team will look to move on to focusing on a new demographic, compared to the fans …