Cadbury’s to wrap their chocolate bars in 80% certified recycled plastic [Video]

Cadbury’s Irish plant in Coolock is set to start making chocolate bars wrapped in 80% certified recycled plastic packaging. 

The packaging will consist of plastic from advanced recycling technology, and manufacturering will take place in both the Dublin plant and UK one in Bournville.

This move is the result of a collaboration with Cadbury’s owner Mondelēz International and Amcor, who specialise in sustainable packaging solutions.

A third company Jindal Films – an industry leader in the development and manufacture of recyclable films designed for flexible packaging – was also involved.

Starting with a phased approach in 2025, the project aims to cover approximately 300 million sharing bars across the UK and Irish Cadbury core tablet portfolio.

The move will subsequently see the highest percentage of recycled flexible plastic used within the Cadbury brand globally.

Consumers can also access a new platform via an on-pack QR code to find out more about Cadbury’s sustainable packaging journey.

The platform also features the Recycle …