How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
5 Steps to Creating Successful Ads

Bus advertisements causes LGBTQIA+ community to express concerns [Video]

Categories
Community Building and Management

The local LGBTQIA+ community is expressing concerns over an advertisement running on three city buses in London.

The advertisement says, “put the breaks on medical transitions for minors”.

“These ads make things seem very black and white and very alarmist and I was also very concerned about individuals who were trans and non-binary identified, seeing these ads after all that they go through in terms of figuring out and starting the journey of their identity and feeling unsafe in their community,” said Richard MacDonagh with the Infectious Diseases Teams, Youth Outreach Team and Trans and Non-Binary Health at London InterCommunity Health Centre.

The advertisements were bought by the Association for Reformed Political Action (ARPA). The London Transit Commission (LTC) didn’t reveal how much was paid for the ads.

A controversial ad seen on LTC buses in London, Ont. (Source: ARPA)

“This ad, it’s controversial and it’s certainly not at all …

3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos