Burpees, Brand Management, and Bold Moves: Lessons from one of Dubais Fastest Growing Real Estate Firms [Video]

It’s 5 AM in Dubai, and Strada Real Estate is already in motion. Thirty brokers are gathered for a morning workout, pushing through a gruelling burpee session. By 7:50 AM, they’ve swapped their trainers for suits, discussing deals over coffee. This firm has achieved AED 8.6 million (approximately USD 2.3 million) in monthly sales. Welcome to real estate in Dubai, 2024 style, where the numbers might seem extraordinary, but the principles driving success are surprisingly down-to-earth.

“The key to this is doing the work now so that next year, in January and February, you hit the ground running,” says Gary.

The team’s “Shred Fast” workout starts at 5:30 AM, with around 30 brokers joining. By 6 AM, the camaraderie is well underway, and the effort speaks volumes about their commitment.

“Everyone here wants to do more, even at the end of the year,” Gary adds.

The day begins with a …