Building relationships is at the heart of Natalie Garland-Cooke’s CRM business [Video]

Natalie Garland-Cooke’s NCCO provides CRM support to firms of all sizes. She talks to Karina Corbett about her ambitions and the importance of customer relationship management

Having a good customer relationship management (CRM) system in place in your business can mean the difference between a happy customer base and workforce versus a substandard client experience and frustrated employees.

That’s the firm belief of Natalie Garland-Cooke, whose enthusiasm for CRM led her to start her own consultancy seven years ago.

Based in Waterford, NCCO offers independent CRM advice, support and training to businesses of all sizes.

With a client list that includes Cobots.ie, Hosting Ireland, Expat Taxes and Kirby Engineering & Construction, NCOO’s other services include process improvement, business development and digital transformation.

Garland-Cooke’s interest in CRM developed when she began her career in the 1990s in sales and marketing with Pims Business Systems, which is now Pimbrook following a merger with Brook …