Co-created with Elmwood New York, the new identity honors heritage while inspiring a collaborative future for communities, farmers, and the environment– in work recognized by the Graphis Design Awards
Elmwood New York, a leading design consultancy, reveals the story behind its comprehensive brand refresh for Horizon Organic, America’s pioneering dairy brand. This collaboration redefines Horizon Organic’s visual and verbal identity to strengthen its leadership in a competitive $86 billion market. The newly revamped brand identity has already garnered acclaim, being recognized for its “extraordinary creativity” at the prestigious Graphis Design Awards.
Horizon Organic teamed up with Elmwoodto co-create a revamped brand that amplified Horizon’s pioneering voice while honoring its origins. Together, they crafted a modernized brand expression, rooted in the company’s original trailblazing spirit that began in 1991—when Horizon Organic led the charge in offering products free from antibiotics and growth hormones. The evolved identity reinforces the brand’s continued commitment to driving innovation …