The European Union is intensifying efforts to improve consumer protection in the rapidly evolving digital landscape. At the same time, industries are exploring how new technological solutions can be used to safeguard consumers in innovative new ways.
The forthcoming “Digital Fairness Act” will impact a range of industries, from e-commerce to entertainment, which will need to adhere to new standards, including transparent marketing practices and measures to prevent addictive behaviours, all aimed at creating a safer and more equitable digital environment for consumers.
The Commission has also launched a fitness check of EU consumer law on digital fairness to assess whether the current legal framework is sufficient to guarantee a high level of consumer protection in the evolving digital landscape.
Where the upcoming implementation of the Artificial Intelligence Act specifically aims to regulate AI systems and their application in industry and the Digital Services Act (DSA) regulates online content, these …