Budget Directs new ad by 303 MullenLowe adobo Magazine [Video]

SYDNEY, AUSTRALIA — Reversing a trailer is tricky, especially in front of the weekend sausage sizzle crowd. A simple miscalculation kicks off a disastrous domino effect in another playful installment of Budget Direct’s longstanding “Insurance Solved” campaign via creative agency 303 MullenLowe.

Called Reversible and live this week across TV, cinema, BVOD, Online, social, OOH, and radio, the new campaign once again celebrates Budget Direct’s ability to solve the curliest insurance conundrums, firmly establishing its status as Money Mag’s Insurer of the Year for a record eighth year in a row. 

303 MullenLowe Sydney’s Chief Strategy Officer Jody Elston said Budget Direct was a great example of sticking to a long-term brand narrative with the “Insurance Solved” platform, refreshing it with relatable but highly entertaining stories like Reversible.

“Budget Direct understands that coming to mind in the insurance renewal moment is the objective. That’s why, over six years, they’ve prioritized work with high entertainment value and distinctive brand assets …