Buddy Telco has launched its inaugural integrated campaign to help introduce the self-service brand to the Australian market.
The campaign has launched across TV, BVOD, SVOD, socials and display, with an additional OOH presence to go live before the end of the new year showcasing the Buddy cartoon dog.
“Bringing Buddy to life is a crucial next step in launching our brand into the world, letting customers know what we are about, which is that reliable internet shouldn’t be compromised by price,” said Chelsea Running, marketing manager, Buddy Telco.
“This campaign isn’t just a launch, but a product demonstration for Buddy Telco. A chance to show Australians just how good our internet is,” added Rebecca Rizzo, head of marketing, Buddy Telco.
Credits:
Client: Buddy Telco
Concept: Thinkerbell Melbourne
Production: Dirty Puppet