Bud Light Gets Back to Basics After Culture Wars Backlash [Video]

Bud Light has made a return to vying for laughs with its new ad campaign series featuring standup comedian Shane Gillis.

The beer brand became the focus of one of 2023’s biggest culture wars when it partnered with transgender social media influencer Dylan Mulvaney for a small campaign. Bud Light gifted Mulvaney personalized, not-for-sale cans of beer with her face on them to commemorate her 365 days of living as a woman. Mulvaney’s “Days of Girlhood” video series, which documented her transition, was a viral success.

After Mulvaney shared a video with the Bud Light product on April 1 last year, the condemnation came thick and fast from conservative figures, including Representative Dan Crenshaw, with many issuing calls for a boycott of Bud Light. Musician Kid Rock reacted by sharing footage of himself firing an assault rifle at a stack of Bud Light cans. He would later soften his stance, much to the …