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Strategic Partnerships and Alliances

BTS And Coldplay’s My Universe Hits 3-Year Milestone; BTS ARMY Celebrate The Grammy Nominated Chartbuster Song [Video]

BTS X Coldplay’s My Universe Turns 3: In 2021, BTS collaborated with Coldplay for a song, titled My Universe. The song received positive reviews from fans and music critics alike. It shattered several records in the music industry, also grabbing a spot in prestigious Grammy nominations. My Universe released on September 24, 2021. As it completes 3 years today, BTS ARMYs celebrate the hit collaboration song between the popular Kpop band and Coldplay.

On the third year anniversary of My Universe, BTS ARMYs started a new trend with hashtag #3yearswithmyuniverse. Check reactions here:

Coldplay and BTS’ collaborative single My Universe dropped as a part of Coldplay’s ninth studio album, Music of the Spheres. The song skyrocketed to number one on the Billboard Hot 100, marking BTS’ sixth US chart-topper and Coldplay’s second since Viva la Vida in 2008. This historic track became the first song by two co-billed lead groups to top the Billboard Hot 100 and …

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