Bruno Aveillan and The Mill Paris Stage a Revolution for Renault in “The Painting” – Motion design [Video]

The VFX team at The Mill Paris and Quad director Bruno Aveillan wrangle point clouds and particle animation into a dreamy trip through revolutionary moments in French history and art for Renault thru agency Publicis 133.

Thibault Froment, copywriter at Publicis 133: “We wanted to create something never seen before in advertising, with a visual object that is both innovative and bold. This film is a dreamlike journey and the moving particles add a deconstructive effect to the image, symbolizing the passage of time.”

Alexis Baillia, VFX Supervisor at The Mill Paris: “The core idea was to create a genuine sense of immersion in each era, with one of the primary inspirations being the work of contemporary digital artist Benjamin Bardou. His art evokes the essence of memory from a narrative standpoint. 

“This film is a dreamlike journey and the moving particles add a deconstructive effect to the image, symbolizing …