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Global Marketing Strategies

Breaking Through the Noise to Achieve Success with GenAI [Video]

With the massive volume of AI solutions at play, separating actual impactful work from all the hype surrounding AI becomes crucial. “There’s just so much noise out there. And there’s so much innovation. It’s hard to tell fact from fiction,” said Edmund DeLussey, global enterprise leader at Genpact, during a keynote at AIM’s MachineCon Summit in New York. 

Five-Principle Approach

Genpact emphasises a strategic approach grounded in five fundamental principles to succeed with generative AI. 

The first is identifying the right projects by analysing vast amounts of data to uncover trends and evaluate outcomes. The company recommends creating a centre of excellence (CoE) to develop expertise, assess infrastructure needs, and select promising use cases. This approach has enabled Genpact to drive innovative solutions internally, as well as for its clients.

The second principle is embedding AI into processes. A seamless integration into existing workflows empowers decision-makers with real-time insights. A case in point is Genpact’s work with …

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