Brand Tracking: How to Streamline This Process With AI [Video]

The future of brand tracking is here — and it’s powered by AI.

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning.

Traditionally, companies rely on surveys, panels, and market research to gather this data. But these methods can be slow, often taking weeks or months to deliver insights, which makes it hard for businesses to adapt to market changes in real time. Brand tracking can also be expensive and time-consuming, putting it out of reach for smaller teams with limited budgets.

AI is a potential solution, offering more accessible, faster, and cost-effective results. But what practical marketing applications does AI have for brand tracking — and how accurate is it?

In a recent Marketing Against the Grain episode, Kieran and I used HubSpot as a test case to explore how generative AI tools like ChatGPT and Claudecould streamline brand tracking. By comparing the AI-powered insights with our own internal company data, we …