Brand Recognition: An Essential eCommerce Strategy for Emerging Brands [Video]

Emma Secombe is the Director of eCommerce at Vibe Jewelry, which produces jewelry inspired by St. John and designed by local artists. She has experience in sales growth, digital marketing, product assortment planning, merchandising, and art directing. As a seasoned e-commerce director in the fashion industry, Emma has worked for brands like Mark Cross, Paul Stuart, Inc., and 3×1.

Here’s a glimpse of what you’ll learn:

• Emma Secombe’s e-commerce-focused background in the fashion industry
• The core qualities of a sustainable brand
• What is Vibe Jewelry?
• How Emma prioritized Vibe Jewelry’s e-commerce efforts
• Short-term and long-term e-commerce challenges in jewelry: brand awareness and storytelling
• Identifying influencers to reach a diverse customer base

In this episode…

As a brand specializing in nonessential products, it can be challenging to generate brand awareness, especially in the beginning. It often requires a tactical e-commerce strategy and a willingness to learn.

With expertise in fashion and a deep knowledge of e-commerce, Emma Secombe has spearheaded e-commerce efforts for an emergent jewelry brand. Having started from scratch, she recommends prioritizing fundamental efforts that create the most impact at the lowest costs, like streamlining the checkout experience and simplifying website navigation. To gain brand recognition quickly, you can leverage influencers to promote your products and develop engaging creative campaigns with high-quality images and videos. These efforts also aid in establishing an identifiable brand story.

Tune in to this episode of Ecom Experiences as Samir Balwani meets with Emma Secombe, the Director of eCommerce at Vibe Jewelry, to talk about brand recognition and e-commerce strategies for emerging brands. Emma shares how to select influencers for a broader reach, the qualities of a sustainable brand, and her e-commerce-heavy background in the fashion industry.

Resources mentioned in this episode:

• Samir Balwani on LinkedIn – https://www.linkedin.com/in/samirbalwani/
• QRY – http://weareqry.com
• Emma Secombe on LinkedIn – https://www.linkedin.com/in/emma-s-07877041/
• Vibe Jewelry – https://vibejewelry.com/

Sponsor for this episode:

This episode is brought to you by QRY.

QRY is an e-commerce marketing agency designed for predictable and profitable growth.

We’re a team of marketing specialists supporting e-commerce businesses in the fashion, accessories, beauty, health, home, sports, and outdoor spaces.

Our full-funnel paid media campaigns help brands drive consistent growth.

To learn more about how QRY can optimize your campaigns, visit https://www.weareqry.com/.