As usual, brand marketing is almost always on my mind, and as I was watching this exceptional TEDxPennQuarter video by David Armano, David flashed a slide-up that said:
Service. Community. Value. Substance.
While talking about social communities, David also published the recipe for creating a fantastic brand and a successful business. If you can find a way to stand for service, be engaged in your community, give real value to your customers, and provide desirable substance, you’re set, and you’ve got the recipe for brand marketing! If your business isn’t as successful as you wish, this method will help you find areas that might need improvement.
A Good Brand Marketing Recipe
- Service—Are you providing memorably excellent service to your customers? Are the phones promptly answered? Do you greet your clients as they walk through the door? Are your shelves and merchandise laid out logically? Can your employees help a client solve their problem? Are your employees knowledgeable and eager to help fill customer needs?
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