The Boots Christmas ad is the worst thing ever, according to internet conspiracy theorists. Yes, the ire of X’s most hate-filled keyboard warriors has been caused by Bridgerton’s Adjoa Andoh playing Mrs Claus, who has to fill in and save Christmas while her straight white male husband dozes in his chair.
But it’s not just the depiction of a black woman doing good things that has upset them, it’s the reference to gifts for a non-binary person, and trans people cast in the role of the elves. Wokeness gone mad! And lo, many on X are calling for a boycott of Boots, with many of the blokes saying, hilariously, that they’ll only shop at Superdrug from now on.
This is what Christmas is all about isn’t it? Picking apart an advert for anything remotely progressive and stirring up some rage.
Of course, TV ads have long been a battleground for a societal values, but some – …