2024 was the year of surprises at the box office. We have indeed witnessed the audience prioritizing quality content over marketing and star power. The phrase “Content Trumps Hype” succinctly summarizes the underlying reason for these rejections. This trend also highlights the changing dynamics of the entertainment landscape and the challenges big-budget productions face in capturing the attention of a diverse audience across the country.
The failure of these pan-Indian films marks a significant shift in the industry. Audiences are now more discerning, rejecting subpar content regardless of star power or marketing hype. This trend was evident in the underwhelming performance of films like “Yodha,” “Maidaan,” and “Jigra.”
Let’s examine some of the notable pan-Indian films that failed to meet expectations at the box office in 2024:
Indian 2Cast: Kamal Haasan, Siddharth, Kajal Aggarwal, Rakul Preet Singh, Priya Bhavani Shankar, S.J. Suryah Director: Shankar Budget: ₹250 crore (initial estimate), potentially up …