The campaign, which invites UK consumers to ‘Make More Room for Beauty’, is the retailer’s first specifically designed to reach an audience of under-35 beauty consumers.
The 360-degree campaign spans TV, OOH, print, radio, digital display, paid and owned social, PR, email and in-store marketing.
The campaign, features a trio of 20-second films and YouTube shorts, voiced by British actor Freema Agyeman, featuring a cast of young British women who are making space for an influx of new beauty products in relatable, everyday situations.
The campaign also features other formats, including an eight-page barn door magazine advert and OOH special builds in key London locations. Additionally, a social strategy will run across Instagram and TikTok to target those under-35 year-olds.
The campaign comes as Boots continues to expand its beauty halls to accommodate more beauty brands following its makeover of 170 stores to date. The burgeoning line-up of products that …