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Boosting J&K’s Flower Trade: Omar Abdullah Stresses Rail Connectivity to Kashmir [Video]

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Global Marketing Strategies

J&K Chief Minister Omar Abdullah on Thursday chaired a meeting of the Department of Floriculture, Parks, and Gardens to review its functioning and discuss strategies to enhance the sector’s potential, an official statement said.

Addressing the meeting, the Chief Minister highlighted the immense opportunities in the floriculture sector, especially with Kashmir Valley soon to be connected with the rest of the country through railways.

He emphasised the need to leverage this connectivity to market Kashmir’s flowers across India and globally.

“We must engage progressive growers and other stakeholders to fully realise the sector’s potential,” the Chief Minister said.

He further directed the department to plant tulips along Airport Road to enhance the aesthetic appeal and launch ad campaigns to attract more tourists to Srinagar’s iconic Tulip Garden.

Earlier, the Commissioner Secretary gave a detailed presentation on the department’s functioning, highlighting achievements and ongoing projects.

Key milestones and initiatives discussed included, …

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