Constant effort is required for ecommerce businesses to gain a competitive advantage. One of the most effective ways to enhance your online visibility and drive sales is through leveraging product reviews.
In SmartSites’ recent webinar, “Leveraging Product Reviews for Enhanced Online Visibility,” we discussed best practices for increasing Google rankings, the importance of product reviews, their impact on SEO and PPC, and solutions to help optimize their use.
Here’s a recap of the insights shared during the session.
Improving your Google rankings starts with optimizing your product listings. This process involves a strategic approach to crafting product titles and descriptions.
- Competitive Research: Begin by analyzing your competitors. Look for patterns in how they structure their product titles and descriptions. Common attributes include brand name, count or quantity, gender, size, color, material, model numbers, and weight.
- Build a Formula:Use the insights from your research to create a formula for your product titles. …