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Boomplay, Itel rocked campuses with Power Up Your Life festival [Video]

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Event Marketing and Sponsorships

The collaboration between Africa’s leading music streaming and download platform, Boomplay, and reliable smart life brand, itel, resulting in the new itel P55 Series campus activation and music festival, dubbed “Power Up Your Life”, has chalked yet another successful roll out over the weekend.

Following the memorable celebrations that characterised the “Power Up Your Life” events on campuses in Nigeria, Tanzania and Kenya, a couple of weeks ago, anticipation was high among students when the Accra City Campus of the University of Ghana and Accra Technical University were announced to host Ghana’s edition from 26th Feb to 2nd March 2024.

The week-long fun-packed product activation and music festival aims to bring an immersive fun experience of technology and music to tertiary campuses.

Truly, it lived up to expectations by concurrently treating students of both campuses to fun games, social trends, music from top Boomplay playlists, photo moments, interactive demos of itel’s mobile …

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