BODYARMOR becomes official sports drink of NHL: ‘A perfect fit’ [Video]

The National Hockey League announced on Tuesday that BODYARMOR is its new official sports drink.

BODYARMOR advertisements will be featured throughout NHL arenas beginning with the Stanley Cup Playoffs later this week to kick off the new multiyear partnership.

Players will be well-equipped with the beverage throughout their games and practices, and BODYARMOR Chief Marketing Officer Tom Gargiulo says it is the “perfect time” for the two brands to join forces.

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“It’s one of the fastest growing youth sports in North America, the fact that we just launched BODYARMOR up north in Canada is massive for us… And then I think it’s all around the growth of the sport,” Gargiulo said in an interview with FOX Business. “Since they moved to ESPN and Turner, they’ve seen massive increases in viewership, the fandom continues to grow younger and more diverse. This sport is going through a bit of …