How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos

BMW’s New Tech Turns Your Car Into Your Digital Command Center [Video]

Categories
Integrated Solutions Offering

Today at CES, a consumer electronics trade show in Las Vegas, Nevada, BMW debuted a new version of its iDrive driver information system. The technology combines four areas of the drive experience to turn your new BMW into a mobile digital command center.

The new technology was developed using insights from the 22 million connected BMW vehicles on roadways in combination with feedback from 3,000 BMW customers.

BMW iDrive consists of four elements: BMW Panoramic Vision, BMW 3D Head-Up Display, the central display and a multifunction steering wheel.

BMW Panoramic Vision utilizes the space from A-pillar to A-pillar at the junction of the dashboard and windscreen to project content into a black-colored area. The content is able to be seen by all occupants with content areas geared toward where they are most helpful with relevant information in front of the driver and passengers primarily seeing other content.

The 3D effect …

How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
5 Steps to Creating Successful Ads