BMW India’s Retail.NEXT strategy: The future of luxury car sales [Video]

Vikram Pawah, President of BMW India unveils BMWs “Retail Next” strategy aimed at transforming the automotive retail experience. Learn how BMW is creating immersive, customer-centric spaces and integrating digital solutions to enhance both physical and online experiences. Pawah also shares insights into BMW’s sustainable initiatives, the rise of electric vehicles, and the future of luxury car sales in India.